Agency New Macho says there’s a pressure to adopt a false persona

Advert to promote Ruffles campaign in Mexico
The ad centers on a man who’s unruffled by sidelong glances at his quirky El Camino.

By Stephen Lepitak

41 mins ago

PepsiCo snack brand Ruffles’ new campaign in Mexico aims to showcase men as most attractive when they’re confidently and openly being themselves.