Ronald Ng is leaving Dentsu International’s Isobar to join MRM as global chief creative officer.
According to an MRM spokesperson, he is not directly replacing anyone. At MRM, which is part of the McCann Worldgroup network, Ng will be based out of the agency’s New York office.
Ng joined digital experience agency Isobar two years ago after serving as global chief creative officer at Digitas. Prior to Digitas, he served as BBDO Singapore’s chief creative officer.
At Isobar, he helped the agency achieve “its most successful Cannes Lions festival to date” in 2019. At the festival, Isobar Netherlands won six silver Lions for Volkswagen’s “Road Tales,” an interactive audiobook for children that uses location-based data to tell stories. The campaign was created to encourage kids to look outside during road trips instead of staring at a screen.
Isobar’s China office took home a gold Lion in the creative ecommerce category for “Pocket Stores,” a campaign that involved creating virtual KFC “stores” on Chinese app WeChat.
Kate MacNevin, MRM’s global CEO, said in a statement that Ng is an “incredible talent with a passion for creative technology and a record of innovation that makes him the perfect global creative leader for MRM.”
According to MRM, it has been “significantly expanding its data, analytics and technology capabilities over the last few years.” In August, it hired Jayna Kothary as global chief technology officer.
MRM has helped create ecommerce platforms for brands including Fruit of the Loom, Spalding and Kendra Scott. It’s also worked on campaigns for clients such as Nespresso and Santander Bank, the latter of which it created a short science fiction film for. The film won a Grand Prix at Cannes Lions in 2017.
“We are making a huge bet on MRM being even more of a force for McCann Worldgroup going forward, so adding the highest caliber talent is priority number one,” Rob Reilly, McCann Worldgroup’s global creative chairman, said in a statement. “But you also need that talent to be wildly inspiring and genuinely a good person. Ronald is the gold standard when it comes to this rare combination.”