Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event
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Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event

By  |  May 3, 2021  |  Uncategorized  |  No Comments

Platform highlights five key offerings as it tries to attract linear ad dollars to streaming

“TV has always been about reach and digital about action; streaming is about both,” said Roku's Alison Levin.
“TV has always been about reach and digital about action; streaming is about both,” said Roku’s Alison Levin.
Roku


The largest connected TV player in the marketplace kicked off the 2021 NewFronts with a presentation that highlighted the growth of streaming, the strength of its ad offerings and its plunge into original programming.

About the Author: Mollie Cahillane

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