The platform’s new brand will also house its future original programming

Roku acquired the streaming rights to Quibi's content in January.
Roku acquired the streaming rights to Quibi’s content in January.
Roku


Roku is officially getting into the original programming game, rebranding all of the content it acquired from the failed shortform streamer Quibi this year as Roku Originals. The brand name will also house future originals from the connected TV platform.