Road to Challenger Brands: Data Doesn’t Make the Decisions at Pearle Vision
road-to-challenger-brands:-data-doesn’t-make-the-decisions-at-pearle-vision

Road to Challenger Brands: Data Doesn’t Make the Decisions at Pearle Vision

By  |  February 17, 2021  |  Uncategorized  |  No Comments

CMO Doug Zarkin on staying nimble during the pandemic and beyond

doug zarkin

Doug Zarkin will speak at Challenger Brands on Feb. 25.
Pearle Vision

By David Kaplan

16 mins ago

There are many ways to view Pearle Vision’s brand identity: It’s at once international, national and local; a retailer of fashion eyewear with a primary focus on eye care.

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David Kaplan

@davidakaplan
[email protected]
David is Adweek’s Performance Marketing Editor and interim Brand Marketing Editor.

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