Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence
rit-tie-dye-went-from-bankruptcy-5-years-ago-to-a-pandemic-fueled-resurgence

Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence

By  |  March 19, 2021  |  Uncategorized  |  No Comments

Today, the 103-year-old brand is dressing the likes of Jaden Smith

three people posing in tie-dye shirts
Tie-dyed apparel began appearing on the runways a few years ago. Now, everyone’s wearing it again.
Rit

By Robert Klara

43 mins ago

Two kinds of cultural history were made in Bethel, N.Y., at 2:00 a.m. on Aug. 16, 1969.

Robert Klara

@UpperEastRob
[email protected]
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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