Martine Williamson stepped into the new role today.
Revlon


Revlon announced today that the brand has a new chief marketing officer. Martine Williamson, who spent 14 years climbing through the ranks of the beauty brand‘s marketing department between 2001 and 2015, is returning after a five-year absence to occupy its top slot.

“Martine brings to Revlon decades of experience across the beauty industry and we are very pleased to welcome her back to the Revlon family,” Revlon president and CEO Debra Perelman said in a statement. “As we enter 2021, Martine will be an important addition to our team and will be a critical part of executing against our long-term strategy.”

Williamson was most recently a strategic marketing adviser for skincare company Topix Pharmaceuticals. While there, she led brand incubation and built up the company’s direct-to-consumer capabilities. Before that, she served as executive vice president and CMO at Glansaol—a company that was formed as an umbrella for luxury beauty brands Laura Geller, Julep and Clark’s Botanicals in 2015. Glansaol filed for bankruptcy in 2018, selling its assets to AS Beauty.

Williamson also led Laura Geller as president and general manager between 2017 and 2019, working to improve profitability, refine its positioning, invest in digital and ecommerce and streamline its distribution.

During her previous tenure at Revlon, Williamson served on both the U.S. and global marketing teams for the brand, leading brand communication strategy and retail merchandizing teams. She also developed Revlon’s strategy to make Walmart a dependable beauty destination.

“I am excited to be rejoining Revlon as CMO, particularly at such a unique and challenging time for the industry,” Williamson said in a statement. “Revlon is extremely well-positioned to achieve its strategic goals, and I look forward to working with Debbie and the entire team to strengthen Revlon’s leadership in the global beauty market.

Williamson started the new job today and reports directly to Perelman.