Unity Ads took the third spot on AppsFlyer’s latest Retention Index

AppsFlyer analyzed mobile media sources in the second half of 2020

By Brandy Shaul

2 hours ago

Mobile attribution and analytics company AppsFlyer released the 12th edition of its Performance Index, which analyzes the performance of mobile media sources. The report examined 580 media networks, 29 billion application installations, 16,000 apps and 60 billion app opens from July through December 2020.