The campaign was created by Publicis Conseil and showcases true grit, Rocky-style

man cycles up mountain
Renualt celebrates its past and its future with cycling campaign
Renault


By Stephen Lepitak

3 seconds ago

In a nod to Renault’s links to both automaking and cycling, a campaign to promote its hybrid SUV Renault Captur and plug-in E-Tech technology will feature a cover of “Eye of the Tiger.”