Commuters can shop JLo Beauty by scanning QR codes on the S shuttle trains in New York subways.
Courtesy JLo Beauty

By Ian Zelaya

42 mins ago

If you’ve been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Ian Zelaya

[email protected]
Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.