Commuters can shop JLo Beauty by scanning QR codes on the S shuttle trains in New York subways.
Courtesy JLo Beauty
By Ian Zelaya
42 mins ago
If you’ve been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand.
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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.