Progressive CMO Jeff Charney Explains Why Flo and Friends Trounce That Talking Lizard
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Progressive CMO Jeff Charney Explains Why Flo and Friends Trounce That Talking Lizard

By  |  March 15, 2021  |  Uncategorized  |  No Comments

Human characters are more ‘relatable’ mascots—and he’s got 15 to prove that

Since taking the marketing helm in 2010, Jeff Charney has overseen the creation of a literal cast of advertising characters.
Progressive

By Robert Klara

47 mins ago

Eleven years ago, actress Stephanie Courtney sat down for an interview with Atlanta’s WSB-TV. Fresh off a stint with the Groundlings improvisational troupe in L.A., had recently been cast as Flo, the ever-smiling, retro-bobbed customer service rep for Progressive insurance.

Robert Klara

@UpperEastRob
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Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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