headshot of a man on the left and a jcpenney's ad on the right with a black baby that says peekaboo! look who

Jerome Jones said the ad helped increase infant merchandise sales at the retailer.
Jerome Jones/JCPenney

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Derek Walker

Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.