By David Kaplan
34 mins ago
If marketing incorporating sustainability appears to be well-intentioned, but ineffective, there’s a pretty good reason: Most consumers have a desire to do better for the planet, but they’re unsure how to make eco-friendly choices.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.