https://www.adweek.com/brand-marketing/procter-gamble-sustainability-marketing-consumer-intention-to-action-gap/
A young girl named Luisa shows her family simple tips for conserving energy and reducing waste in P&G’s “It’s Our Home” campaign.
Procter and Gamble

By David Kaplan

34 mins ago

If marketing incorporating sustainability appears to be well-intentioned, but ineffective, there’s a pretty good reason: Most consumers have a desire to do better for the planet, but they’re unsure how to make eco-friendly choices.

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