“Hey, Snapchat: It’s me, Joe. Welcome to inauguration.”
Presidential Inauguration Committee/Snap Inc.
By David Cohen
2 hours ago
Actually attending Wednesday’s inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris is off the table for most people, due to public health and safety concerns, but the Presidential Inauguration Committee and Snap Inc. teamed up on a way to allow people to virtually attend.
The two parties joined forces on a series of augmented reality lenses that will virtually transport Snapchatters to the festivities at the U.S. Capitol Wednesday.
Snapchat users who access the lens in world view (via the external camera) will see an exclusive clip of Biden saying, “Hey, Snapchat: It’s me, Joe. Welcome to inauguration.” They will then gain access to a link that enables them to swipe up and watch the livestream of the inaugural program.
And in selfie mode, Snapchatters can take a photo in front of the U.S. Capitol in festive inaugural gear while celebratory confetti streams rain down.
Presidential Inauguration Committee digital director Christian Tom said in a statement, “This year’s inauguration has allowed us to create new, innovative and creative tools for Americans across the country to participate in inaugural traditions and ceremonies while staying home to keep everyone safe. We are excited for President-elect Biden to share his message around unifying the country with folks on Snapchat and invite them to be a part of this historic inaugural. We hope this tool will bring the inaugural experience to young Americans wherever they are and encourage them to share it with their friends and families.”