As long as the format can quickly figure out scale and measurement issues

Audio advertising is getting social.
Audio advertising is getting social.
Athima Tongloom/Getty Images


By Scott Nover

41 mins ago

With the latest fad in audio emerging quickly—social audio—common podcast advertisers like Mailchimp and SimpliSafe are watching before making any sudden moves, especially when it comes to the scale of the format and measurement capabilities.