The veteran chief brand officer is Adweek’s Performance Marketer of the Year

Marc Pritchard
Marc Pritchard led Procter & Gamble’s push to add more performance marketing into the advertising mix while navigating the tumult of 2020.

By David Kaplan

47 mins ago

The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and performance.