The brand took over 1907 Car Wash in Los Angeles on Feb. 5.

By Ian Zelaya

59 mins ago

Drive-thru activations remain the safest way for brands to engage potential customers in person during the pandemic. To launch a new product line, personal care brand OGX took its products out of the bathroom and into a car wash. 

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Ian Zelaya

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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.