The brand took over 1907 Car Wash in Los Angeles on Feb. 5.
By Ian Zelaya
59 mins ago
Drive-thru activations remain the safest way for brands to engage potential customers in person during the pandemic. To launch a new product line, personal care brand OGX took its products out of the bathroom and into a car wash.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.