It’s a stressful watch after training to avoid these exact situations for 14 months

Coworkers share the same soda, people touch each other’s food and karaoke singers belt into one another’s faces in Pepsi’s new spot.

Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism settling over the country, advertisers are hoping to tap into that positivity—and past the political division that’s defined the past year.