The first major marketing push for the new product debuts today

Driftwell is PepsiCo's first drink designed to help people relax before bedtime.

Driftwell is PepsiCo’s first drink designed to help people relax before bedtime.
PepsiCo

By Paul Hiebert

1 hour ago

Last fall, PepsiCo, the maker of beverages ranging from Tropicana orange juice to Mountain Dew soft drinks, announced the addition of a new product: Driftwell, a drink designed to help people relax and fall asleep.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.