PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads
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PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads

By  |  April 27, 2021  |  Uncategorized  |  No Comments

Drinks giant targets international growth for recently acquired energy drink brand


PepsiCo has unveiled a major new international marketing campaign for Rockstar Energy following its 2020 acquisition
PepsiCo


By Sara Spary

34 seconds ago

PepsiCo launched a major new international marketing campaign for Rockstar, the energy drink it acquired in 2020 for $3.85 billion, and is looking to target a broader range of consumers beyond gamers and adrenaline-seeking sports lovers.

Sara Spary

@saramayspary
[email protected]
Sara Spary is a freelance journalist based in London. She’s been a reporter for eight years, covering advertising and consumer brands.

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