The beverage brand has some hustling to do to catch up with the competition

Rockstar’s new ad will debut during the Super Bowl pre-game show.
PepsiCo/Rockstar

By Paul Hiebert

1 hour ago

Although founded in 2001, energy drink brand Rockstar has never advertised on TV. That’s mainly because it’s never been marketed as something members of the general public—or people who aren’t young men interested in video games or extreme sports — would want.