‘Brand health’ challenges have ‘ebbed and flowed’ for two years, CEO John Foley acknowledged

peloton
After a period of scant advertising activity, Peloton has ramped up media investments in recent weeks—but will it be enough, as it expects to spend less on ads this year?
Peloton


By David Kaplan

41 mins ago

Over the past 24 months, Peloton’s marketing team has faced a greater series of challenges to its brand fitness. So far, the connected home exercise company has only gotten stronger.