After spending early years educating consumers on connected fitness, the brand is now shining a light on its members

Dara Treseder joined Adweek’s Challenger Brands summit to discuss the company’s focus on community and DEI efforts.

During Peloton’s early years after its founding in 2012, the brand had to first educate its consumers on what a connected product was, said Dara Treseder, the company’s head of global marketing and communications.

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