Company commanding CPMs ‘equal to or above’ NBC linear primetime rates, execs say

Monthly active accounts on Peacock stream about 20% more content than an average NBC viewer watches on linear TV.
Monthly active accounts on Peacock stream about 20% more content than an average NBC viewer watches on linear TV.
Peacock


By Kelsey Sutton

21 mins ago

NBCUniversal’s streaming service Peacock, which soft launched a year ago, has cleared 42 million sign-ups and is approaching the $100 million revenue mark as it heads into a content-heavy second half of the year.