The data covers the period from June 1, 2020, through Jan. 3, 2021
NFLPA/Opendorse


By David Cohen

40 mins ago

The National Football League Players Association and Opendorse, its social media activation partner, released a new edition of their Influencer Hot List of the most social National Football League players.

The new list covers overall engagement, growth rate and consistency of activity across Facebook, Instagram and Twitter from June 1, 2020, through Jan. 3, 2021.

Opendorse said the list provides NFLPA partners with valuable insights about the potential of social media activity influencing their marketing campaigns.

The top 10 NFL players by overall engagements on Facebook, Instagram and Twitter were:

  1. Patrick Mahomes II, quarterback, Kansas City Chiefs
  2. Russell Wilson, QB, Seattle Seahawks
  3. Odell Beckham Jr., wide receiver, Cleveland Browns
  4. Tom Brady, QB, Tampa Bay Buccaneers
  5. JuJu Smith-Schuster, WR, Pittsburgh Steelers
  6. Cam Newton, QB, New England Patriots
  7. J.J. Watt, defensive end, Houston Texans
  8. Julian Edelman, WR, Patriots
  9. Lamar Jackson, QB, Baltimore Ravens
  10. Jamal Adams, strong safety, Seahawks

The players with the top follower growth rates (minimum of 100,000) during the period were:

  1. Chase Claypool, WR, P Steelers
  2. Robert Tonyan Jr., tight end, Green Bay Packers
  3. Justin Herbert, QB, Los Angeles Chargers
  4. Younghoe Koo, kicker, Atlanta Falcons
  5. Brandon Aiyuk, WR, San Francisco 49ers
  6. Justin Jefferson, WR, Minnesota Vikings
  7. Darren Waller, TE, Las Vegas Raiders
  8. Diontae Johnson, WR, Steelers
  9. Taylor Rapp, SS, Los Angeles Rams
  10. A.J. Dillon, running back, Packers

The most active players with a minimum of 100,000 followers and in the top 50% in terms of social audience and engagement were:

  1. Will Compton, linebacker, Tennessee Titans
  2. Tarik Cohen, RB, Chicago Bears
  3. Tyrann Mathieu, defensive back, Chiefs
  4. Trent Brown, offensive tackle, Raiders
  5. Marlon Humphrey, cornerback, Ravens
  6. Kenny Vaccaro, DB, Titans
  7. Quandre Diggs, CB, Seahawks
  8. Darius Slay, CB, Philadelphia Eagles
  9. Cam Jordan, DE, New Orleans Saints
  10. Tre Boston, free safety, Carolina Panthers

The five most engaging tweets were:

Thanks for all the love. Can’t get rid of me that easy. See ya next year✊

— Joey Burrow (@JoeyB) November 22, 2020

And the five most engaging Instagram posts were: