Marketing strategy creates hype around new products that drive purchases while allowing brands to test what consumers really want

http://www.adweek.com/
“Hyped product drops are commonplace in the apparel sector, but this is a first for outdoor furniture,” said Outer’s Corrine Crockett.
Outer

By Kaleigh Moore

19 mins ago

The trend of “drops”—limited-edition product release events—is expanding from the cosmetics and apparel industries into home furnishings as marketers attempt to generate excitement by using scarcity to attract new customers.