Marketing strategy creates hype around new products that drive purchases while allowing brands to test what consumers really want
“Hyped product drops are commonplace in the apparel sector, but this is a first for outdoor furniture,” said Outer’s Corrine Crockett.

By Kaleigh Moore

19 mins ago

The trend of “drops”—limited-edition product release events—is expanding from the cosmetics and apparel industries into home furnishings as marketers attempt to generate excitement by using scarcity to attract new customers.