The meat giant is also maintaining its ‘wonderfully odd’ spirit with a series of short spots

Oscar Mayer worked with BrandOpus on this refresh.
Oscar Mayer

By Emmy Liederman

18 mins ago

In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car.