ESPN’s Alison Overholt will serve as general manager

Oprah Winfrey and Hearst Magazines are launching a new brand.
Vera Anderson/Getty Images, Hearst

By Rachel Winicov

3 mins ago

Oprah Winfrey and Hearst Magazines have announced the leadership team for a new, as-yet-unnamed, multiplatform lifestyle brand. Alison Overholt will serve as general manager of the brand, and Arianna Davis will be senior director of editorial and strategy.

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.