Digital-like identifier aims to usher in consistency for all TV measurement

Early supporters of OpenID include WarnerMedia, which had dropped out of OpenAP in 2019.
Early supporters of OpenID include WarnerMedia, which had dropped out of OpenAP in 2019.
OPEN A.P.


By Andrew Blustein

40 mins ago

OpenAP, an advanced TV ad platform, is introducing a new identifier for television that connects audiences, no matter how they’re watching content.