“Spend like a big brand, but convert like a startup”

Emily Zwerner, OLLY’s director talking in a video interview
Adweek

By Tara Weiss

21 mins ago

When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online.