Each one of the 7 characters comes to life


Snapchatters can scan each deodorant in the ‘Wild Collection’ and see the respective characters come to life
Old Spice/Snap Inc.


By David Cohen

10 mins ago

Old Spice teamed up with Snap Inc. to create seven unique augmented reality experiences—one for each of the seven characters in the deodorant brand’s recently redesigned “Wild Collection.”