The partnership tells the story of Joseph Average across a sprawling slate of content

The story of Joseph Average will be told across six vignettes, four WWE-customized commercials and a robust social media campaign.
Old Spice

By Shannon Miller

41 mins ago

High energy, eccentricity and over-the-top personalities have served as some of the guiding elements of every classic Old Spice ad. So when the P&G brand decided to go big for the rollout of its newest scent, NightPanther, it turned to the one place that could match its supercharged ethos: the WWE.