Nordstrom Tosses Its Hat Into Shoppable Livestreams
nordstrom-tosses-its-hat-into-shoppable-livestreams

Nordstrom Tosses Its Hat Into Shoppable Livestreams

By  |  March 18, 2021  |  Uncategorized  |  No Comments

It follows Walmart and JCPenney’s success in the space

The upscale retailer plans to host multiple livestreams each week.
The upscale retailer plans to host multiple livestreams each week.
Nordstrom

By Lucielle Salomon

35 mins ago

Nordstrom is the latest U.S. retailer to offer shoppable livestreams, as the popular trend continues to gain steam beyond China, where it is massively popular among consumers.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Lucielle Salomon

@luciellesalomon

Lucielle Salomon is a freelance writer for Adweek.

Recommended articles

About the Author: Lucielle Salomon

Leave a Reply

CommentLuv badge