Cannabis marketing continues to be more sophisticated and accessible.
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As we forge ahead into 2021’s uncharted territory, many of us have gotten comfortable with life without an office. Netflix, it seems, feels similarly—though in the latter case it’s the TV series The Office, which left the streamer in 2021 to head over to rival Peacock. But like pajama-clad remote workers, Netflix has adapted, with period drama series Bridgerton and Spy Kids spinoff film We Can Be Heroes contributing to a viewing surge the week between Christmas and New Year’s Eve.
By the numbers: Things are looking up for Netflix—but there’s a caveat or two.
Also in TV & Streaming: A surge in Covid-19 cases in California means the Grammy Awards have been postponed, along with TV and film production in L.A., which is halted until at least mid-January.
2020 was a year of meteoric growth for the cannabis industry, with Americans spending $18 billion on legal weed—a 67% year-over-year leap. Now, industry leaders say the category is primed for a golden age of marketing, and it may take some tips from the CPG space—with a weed-centric twist, of course.
While many companies struggled in 2020, three in particular made the most of a difficult year. SpaceX’s 26 successful missions aside, Elon Musk’s Tesla continues to forge ahead with Tesla, which is proving to shine in the automotive industry. Meanwhile, Peloton reinvented itself with a priority on a holistic brand experience, offering customers powerful community, technology, design, apparel and more.
During the 150th episode of CMO Moves with Nadine Dietz, 8 of the world’s top CMOs shared their most profound insights and takeaways on leadership, the marketing industry, career development and more. Read rich Q&As with each of them below, or watch the full episode on demand here.