Frida Mom warns new mothers to avoid dicks in new PSA—and not just the anatomical kind.
Frida Mom / Maximum Effort

Headshot of Jess Zafarris

By Jess Zafarris

7 seconds ago

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Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth

No dicks are allowed for at least six weeks after women have given birth—and that doesn’t just mean physical dicks. Your opinionated relatives and your unempathetic friends are also among the dicks not allowed to bother new mothers, according to a new ad from postpartum brand Frida Mom, which worked with  Ryan Reynolds’ agency Maximum Effort to craft the campaign.

Watch: The PSA, or “Postpartum Service Announcement,” was created for the brand’s social platforms.

  • Also from Ryan Reynolds: This ad is definitely, 100% a family-friendly ad for (non-alcoholic) juice and the upcoming film The Croods: A New Age. It’s certainly not an ad for Aviation Gin—nope, it’s not about adult beverages at all.

Inside Google Chrome’s Privacy Sandbox Proposals

After Adweek broke the news last year that Google was planning to phase out third-party cookies, marketers have been left searching for answers about how that will affect the future of data. Concerns have been mounting that Google’s so-called Privacy Sandbox will lead to Google’s further domination of ad-tech, effectively shutting out independent ad-tech. Adweek’s programmatic editor Ronan Shields sat-in on presentations from leading Google developers on how they propose marketing attribution will take place in the world’s most popular web browser in a post-cookie Chrome.

Here’s what he learned.

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HBO Max, Roku Strike Distribution Deal Ahead of Wonder Woman 1984 Release

HBO Max is finally coming to Roku on Dec. 17 after a standoff that lasted for months, meaning that the HBO app on Roku will be auto-updated to HBO Max if it’s already downloaded. Even if it’s not, the streaming service will be highlighted in two Roku Channel categories. 

Good timing: The move comes after HBO Max announced it will release Wonder Woman 1984 and the streaming service on Dec. 25.

The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World

The Federal Trade Commission is halting attempts by larger brands to acquire smaller DTC razor brands, most recently filing a suit to stop the acquisition of Billie by Procter & Gamble—and much in the same way that Edgewell was blocked from buying Harry’s. The issue is focused on antitrust concerns, but for a reason peculiar to the industry: There are only a small number of brands attempting to compete within it, and two major legacy players. 

Preventing players from edging out the competition: The FTC is aiming to retain disruption in the DTC razor space to maintain competition in the market.

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