New ratings system will break down OTT viewership by audiences and dayparts

A hand arranges stars on a television screen.
The new ratings will track when viewers are watching on SVOD, AVOD and virtual MVPD services, what app they are watching on and through what platform they are accessing that programming.
Illustration: Adweek; Getty Images, Nielsen

By Kelsey Sutton

2 hours ago

Nielsen is looking to better measure how streaming viewing stacks up.