Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks
nielsen-confirms-undercount-of-pandemic-tv-viewership-following-standoff-with-networks

Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks

By  |  May 10, 2021  |  Uncategorized  |  No Comments

Measurement firm says television metrics were off by up to 6% in February

http://www.adweek.com/
The Nielsen and the Video Advertising Bureau have been battling for more than a month over audience measurement during the pandemic.
VAB, Nielsen, Getty Images

http://www.adweek.com/

By Kelsey Sutton

50 mins ago

The organization tasked with checking Nielsen’s homework is crying foul about the measurement firm’s counts of television usage throughout the first year of the Covid-19 pandemic. And after a month-long face-off with TV networks over this issue, Nielsen has confirmed that its figures do, in fact, need adjustment.

Kelsey Sutton

@kelseymsutton
[email protected]
Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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