Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds
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Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds

By  |  June 9, 2021  |  Uncategorized  |  No Comments

Review follows earlier confirmation of national audience pandemic undercount

nielsen art with hand
The Media Rating Council audit said Nielsen’s 25-54 demo ratings could be off as much as 9%.Courtesy Illustration: Adweek; Nielsen, Getty Images

A month after Nielsen confirmed that it had undercounted national television audiences by up to 6% during the Covid-19 pandemic, a third-party auditing firm has found that similar pandemic defects affected local television audience metrics.

About the Author: Kelsey Sutton

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