Nickelodeon Sets Family-Friendly Upfront Event, Its First Since 2018
By Jason Lynch |
February 22, 2021 |
Virtual presentation for marketers and their kids will be held March 18
ViacomCBS ad sales chief Jo Ann Ross was slimed at last year’s pre-upfront presentation for clients.
Noam Galai/Getty Images
A lot has changed since the last time Nickelodeon held a standalone upfront event three years ago. The brand has a new president (Brian Robbins), a new ad sales chief (Jo Ann Ross) and is part of a new company (ViacomCBS).