New York and Florida have both taken official positions regarding vaccine passports. The official NYS Excelsior Pass (a “vaccine passport”) is now available for download. On the other hand, the governor of Florida just issued an executive order prohibiting businesses from requiring customers to show vaccine documentation. But this is more than just a tale of two states.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Shelly Palmer


Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.

@shellypalmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.