United-X launches with California Milk Processor Board as an inaugural client

two men standing next to each other with united x logo in bottom right
Founders John Gallegos (l.) and Kamron Asghar (r.) will lead United-X out of offices in L.A. and N.Y.

By Erik Oster

52 mins ago

As agencies try to understand the modern consumer, a key area seems to rely on categories and definitions from a bygone era.