VAB has been seeking a retroactive pandemic audience recount

The logos for the Video Advertising Bureau and Nielsen are displayed on a TV screen.
The VAB issued a scathing rebuke after Nielsen rejected its demands for a third-party audit.
VAB, Nielsen, Getty Images

By Kelsey Sutton

24 mins ago

An industry group representing the major television networks is mulling its next steps after Nielsen rejected its demands to evaluate and potentially retroactively change its measurement of TV audiences over the course of the Covid-19 pandemic.