Netflix projected that 63 million households will have watched Bridgerton during its first four weeks on the streamer.
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Bridgerton, the flirty period drama from Shonda Rhimes’ production company Shondaland that became a huge hit after debuting Dec. 25 on Netflix, will return for a second season.
The renewal was announced Thursday morning in a tweet and in an announcement from Lady Whistledown’s Society Papers, the society gossip publication that is featured on the show. “The ton are abuzz with the latest gossip, and so it is my honor to impart to you: Bridgerton shall officially return for a second season,” the letter reads. “I do hope you have stored a bottle of ratafia for this most delightful occasion.”
Production of the second season, which will more closely follow Lord Anthony Bridgerton, played by Jonathan Bailey, will begin this spring, Netflix said. A second season release date has not been set yet.
The show, an adaptation of Julia Quinn’s Bridgerton novels and created by Grey’s Anatomy and Scandal writer and producer Chris Van Dusen, has climbed to the top of Netflix’s top 10 lists and has remained in the top three most-popular shows since debuting. (Today, it is the No. 2 show or movie in the U.S.) It is executive produced by Rhimes and is her first series for Netflix since signing her megadeal with the streamer in 2017.
Last week, Netflix projected that 63 million households will have watched the show by the time it’s been on the service for four weeks, making it one of the streamer’s most in-demand series yet. (Netflix, it’s worth noting, counts a view when a household watches 2 minutes of an episode.)
While the renewal of the show is not entirely surprising considering its popularity, the show itself provides an indication of how the service’s content is looking to stand out from its competitors’ programming offerings. In a call with investors this week, Netflix CEO Reed Hastings took a dig at competitor Disney+, saying that shows like Bridgerton, chock-full of romantic storylines and scenes only appropriate for adults, would not likely appear on the rival service.
“It’s going to be great for the world that Disney and Netflix are competing show by show, movie by movie, and we’re very fired up about catching them in family animation, maybe eventually passing them, we’ll see,” Hastings said. “We have a long way to go just to catch them [in family animation], and maintaining our lead in general entertainment is so stimulating—like Bridgerton, which I don’t think you’re going to see on Disney anytime soon.”
Netflix had previously teased the show’s season two renewal in a letter to shareholders Tuesday detailing its quarterly results, reporting that it had surpassed 200 million global subscribers.
— Netflix (@netflix) January 21, 2021