NBCU’s Mark Marshall on Upfront Priorities and Aggressively Pricing Peacock
nbcu’s-mark-marshall-on-upfront-priorities-and-aggressively-pricing-peacock

NBCU’s Mark Marshall on Upfront Priorities and Aggressively Pricing Peacock

By  |  May 20, 2021  |  Uncategorized  |  No Comments

By Jason Lynch

43 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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