NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

By  |  May 13, 2021  |  Uncategorized  |  No Comments

Interactive, lean-forward and shoppable features increase viewer engagement

NBCU Choose Your Destiny format
The Choose Your Destiny format prompts viewers to use their phones to select what content they want to see within the ad.


By Kelsey Sutton

43 mins ago

For years, NBCUniversal’s advertising and partnerships teams have talked about how well advertising works on consumers. This year, ahead of a busier and far more predictable upfront season than a year ago, the group is offering new ad formats that it hopes can also assist advertisers’ broadening needs.

Kelsey Sutton

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Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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