NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement
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NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement

By  |  April 21, 2021  |  Uncategorized  |  No Comments

Kelly Abcarian arrives during a public ratings standoff between her current and former companies


At Nielsen, Abcarian was GM of the company’s advanced video advertising group.
Ven Sherrod


By Jason Lynch

18 mins ago

For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen’s top execs to run its measurement and impact group.

Jason Lynch

@jasonlynch
[email protected]
Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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