When the pandemic erupted, NBCUniversal was still struggling to identify what audiences were ready for and whether advertising or humor was appropriate.
When the pandemic erupted, NBCUniversal was still struggling to identify what audiences were ready for and whether advertising or humor was appropriate.
Adweek


The decades-long relationship between insurer State Farm and entertainment conglomerate NBCUniversal came in handy during the early days of the pandemic. Both companies were searching for the right approach to advertising and programming in the wake of a global pandemic.

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