When “Mars attacks,” even frenemies get together

NBCU’s addressable footprint is now at 45 million U.S. households
Basak Gurbuz Derman/Getty Images, NBCUniversal, Charter Communications

By Andrew Blustein

41 mins ago

NBCUniversal is expanding its addressable ad offerings in a partnership with Charter’s Spectrum as both companies look to protect against the rise of streaming.