Navigating the Brand Safety Conversation in Socially Charged Times
navigating-the-brand-safety-conversation-in-socially-charged-times

Navigating the Brand Safety Conversation in Socially Charged Times

By  |  June 1, 2021  |  Uncategorized  |  No Comments

Joe Barone, Managing Partner of Brand Safety for the Americas for GroupM, has the literal playbook on how brands can navigate the brand safety conversation in today’s socially charged landscape. At Adweek’s Elevate Brand Safety event last week Barone broke down the five pillars of emotional investment, which include:

About the Author: Adweek Staff

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