MTV Found Pandemic Success by Using Social Listening to Lean Into Fandoms
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MTV Found Pandemic Success by Using Social Listening to Lean Into Fandoms

By  |  May 4, 2021  |  Uncategorized  |  No Comments

The company focused on TikTok and YouTube

On YouTube, fans watched 22 billion minutes of content, a 2% increase year over year.
On YouTube, fans watched 22 billion minutes of content, a 2% increase year over year.


By Mark Stenberg

26 seconds ago

When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material.

Mark Stenberg

@markstenberg3
[email protected]
Mark Stenberg is Adweek’s media reporter.

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